Prince Harry has taken up a new job at a coaching and mental health business in California – and says he is “really excited” to start.
The Duke of Sussex has been appointed chief impact officer at BetterUp, where he will have input into things such as product strategy decisions and charitable contributions, as well as speaking publicly about topics related to mental health.
BetterUp was founded in 2013 and provides mobile-based professional coaching, counselling, and mentorship.
In a statement, Prince Harry said he was really excited to take up the role and that his goal as its first chief impact officer was to “lift up critical dialogues around mental health, build supportive and compassionate communities and foster an environment for honest and vulnerable conversations”.
He said he would be focusing on driving advocacy and awareness for mental fitness, guiding the firm’s social mission and expanding its global community.
The Duke added: “Self-optimisation is not about fixing something that’s broken.
“It’s about becoming the best version of ourselves, with whatever life throws at us – someone who is ready for the next challenge and can meet setbacks with courage, confidence and self-awareness.
“This is what BetterUp is making possible and I look forward to being on this journey with you.”
The organisation’s website described Harry as a humanitarian, military veteran, mental wellness advocate, and environmentalist.