Worldwide pandemic? Pubs shut? A national lockdown? You can still enjoy a quality beer – regardless of what tier you live in. There is a revolution in beer quality currently sweeping the world, led by craft brewers. And British brewers are leading the way. What’s more, you can enjoy these amazing beers at home. In 2019 59 percent of ale or lager drinkers knew what craft beer was and had drunk it – up from 24 percent in 2016.
Innis & Gunn craft beers delivered free to your door
We’ve teamed up with one of Scotland’s leading craft brewers, INNIS & GUNN , to offer you a special and exclusive beer discovery pack. TWENTY delicious craft beers and lagers … plus TWO beautiful goblet glasses, all for £39.99, an incredible 28% saving against the RRP of £55.50. Order yours here.
And if you’re still part of the 41percent who don’t know an IPA from a Kettle-Sour, craft beer is easy to explain.
Simply, it is beer brewed by small, independent breweries, usually with bolder, hoppier – and sometimes very unusual flavours.
And the emphasis is always on flavour and quality.
It is usually served in smaller glasses or cans than ale and lager, often because it has a stronger ABV than traditional ales. And it is always made with the finest of ingredients, care, skill and knowledge.
A great British growth story
From 1,352 breweries operating in the UK in 2013, in 2017, as the craft beer revolution really began to take hold, there were 2,266.
Today, there are still 2,273 breweries operating in the UK – the vast majority, small independents.
Something for everyone
And these brewers are willing to experiment and innovate.
Beers with grapefruit? Tick. Ice cream flavoured beers? Yes really. Peanut butter stout? That’s out there. It’s all down to customer demand.
Delicious, refreshing craft-lagers are popular in the summer. Then as the nights draw in and the weather turns colder, dark, warming barrel-aged beers and stouts take over.
And if you fancy something in-between, there are earthy wheat beers, IPA’s or fruit beers.
Craft beers cater for all tastes. And the variety of flavours have proven popular with customers
What’s in your beer box?
Innis & Gunn’s flagship beer. The unique bourbon barrel ageing lends an incredible depth of flavour and heady character for an incredible taste experience.
AROMA – Caramel, toffee, ripe fruit
TASTE – Smooth, with toffee and hop fruitiness
FINISH – Creamy and warming
ABV – 6.6% vol
Scotland’s No.1 Craft Beer. This will completely change your perception of how good Lager can be.
AROMA – Sweet and inviting. Lightly hopped with a hint of citrus
TASTE – Crisp and refreshing. Moreish
FINISH – Light, smooth and very clean.
ABV – 4.6% vol
An explosion of tropical fruit aromas. Think grapefruit and mango. Hints of piney Christmas trees.
Gunnpowder IPA is a taste explosion from Innis & Gunn
AROMA – Orange, grapefruit and pine
TASTE – Citrus hop cleansed by malt sweetness
FINISH – Clean, crisp and aromatic
ABV – 5.6% vol
Blood Red Sky
Innis & Gunn’s taste of the Caribbean, Blood Red Sky
Jamaican rum barrels meet Scottish red beer in an explosion of cool, spicy rum notes, vanilla and rich fruit.The ultimate winter warmer.
AROMA – Rich fruit, chocolate and spiced rum
TASTE – Vanilla, mixed spice, rich fruit and chocolate
FINISH – Warming and mellow
ABV – 6.8% vol
A limited-edition Lager, matured through lockdown for 100 days. A contribution is made from the sale of this beer to support The Care Workers Charity.
AROMA Fresh bread and a hint of citrus
TASTE -Incredible refinement and balance
FINISH – Smooth texture and clean finish
ABV – 4.6% vol
Craft Beer Offer
Get TWENTY delicious Innis & Gunn craft beers and lagers … plus TWO beautiful goblet glasses, all for £39.99 and free delivery, an incredible 28% saving against the RRP of £55.50. Order yours here.
Who are Innis & Gunn?
INNIS & GUNN are a leading Scottish Brewer, raising the reputation of Scottish beer the world over. In 2019 they were voted by drinkers in the UK as the most popular beer and cider brand.
Founded by Dougal Gunn Sharp, CEO and master brewer of Innis & Gunn.
A passion for beer was sparked by working holidays as a teenager at Edinburgh’s iconic Caledonian Brewery, founded by his father.
Following a pupillage at Timothy Taylors in Keighly, his interest in science and flavour came together when he experimented with ageing beer in whisky casks, discovering the rich flavour this imparted in the beer.
The brewer’s flagship Original barrel aged beer was born from this discovery, prompting Dougal to start Innis & Gunn to change the face of beer in the UK.
Since their launch in 2003 Innis & Gunn has led the craft beer movement and become one of the most awarded modern brewers of its time, a Scottish success story, enjoying 16 years of growth.
Their beers can be bought in over 30 countries and they have twice won the Queen’s Award for International Trade.
Keep an eye out for our in-paper beer tasting guides and special tasting videos with Dougal himself!
There are more than 2,000 craft breweries in the UK
59% of ale and lager drinkers have tried craft beer
32% of Scottish women are trying more beer styles than 10 years ago
46% – IPA is the 2nd most popular beer in the UK
32% – say craft beer tastes better
Pale ale – a typically lightly hopped beer with low bitterness
IPA – stands for India Pale Ale and is more hoppy in flavour and aroma
New England Hazy – fruit flavours and aromas, and soft, cloudy appearance
Barrel-aged – beer aged in a barrel, such as whisky or bourbon
Hops – imparts aroma and flavour, very popular in IPA style beers
Malt – processed barley, giving caramel and burnt flavours
Microbrewery – a brewery that produces less than 15,000 barrels of beer per year
Hophead – someone who appreciates highly hopped beers such as IPAs
Body – the fullness of flavour and “thickness” of a beer
Balance – where one single flavour is prominent
ABV – Alcohol by Volume – the alcohol content or strength as a %
Porter – like a stout but made with malted barley
Mash – the mixture of malts and hops that come from the brewing process
Pasteurisation – heat treatment to kill microorganisms and provide stability
Phenols – produced by yeast fermentation and may give beer a floral character
Astringent – harshly husky or grainy taste
Craft Beer Offer
Get TWENTY delicious Innis & Gunn craft beers and lagers … plus TWO beautiful goblet glasses, all for £39.99 and free delivery, an incredible 28% saving against the RRP of £55.50. Here.
Take advantage of this fantastic special offer, exclusive to our readers.
Simply go to www.innisandgunn.com for your pack today. But hurry, stocks of this extra special pack are limited!
Please drink responsibly. 18+ only.