Holiday parks boss receives 14-year ban


Harlow-based Simon Moir (58) has been disqualified from acting as a director for 14 years, one year below the maximum term.

From 22 September, the holiday parks boss will be banned from acting as a director or directly or indirectly becoming involved, without the permission of the court, in the promotion, formation or management of a company.

Walsham Chalet Park Limited was incorporated in 1966 and operated 8 holiday parks located across several sites in England, including: Bury St Edmunds, Suffolk; Thorpe-le-Soken, Essex; North Walsham, Norfolk; Ely, Cambridgeshire; Honiton, Devon; Newbury, Berkshire; Whitstone, Cornwall; and Westfield, East Sussex.

Trading as the Dream Lodge Group, Walsham Chalet Park also ran an investment scheme where people could invest in part or an entire holiday chalet and would receive returns based on the holiday rental income.

Simon Moir was appointed as a director of the company in 1998. But the company eventually began to struggle and by January 2019, Walsham Chalet Park entered into administration before being placed into creditors voluntary liquidation in the following September, owing just over £23 million to creditors.

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The holiday parks company was brought to the attention of the Insolvency Service by Walsham Chalet Park’s liquidators, Deloitte, before investigators established that £19.4m was owed to investors after the company’s insolvency.

£14.2 million of investments made was owed to 161 people who had paid Walsham Chalet Park to invest in holiday chalets that were never built. Despite securing funds from investors, Simon Moir should have been aware that the lodges hadn’t been built and that there was little or no prospect of them being completed.

Further enquiries established that 30 investors had paid the holiday park company £1.8 million to invest in chalets at Coleford Park, Whitecliff, Gloucestershire. Simon Moir, however, should have been aware that the company did not own this site.

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Simon Moir caused further misconduct when he instructed Walsham Chalet Park’s employees to send false accounts to the company’s bank in order to secure the bank’s continued support.

On 1 September 2020, the Secretary of State accepted a disqualification undertaking from Simon Moir after he did not dispute that he caused the company to trade with a lack of commercial probity.

Sue Macleod, Chief Investigator for the Insolvency Service, said:

Simon Moir presided over a scheme where people thought they were investing in holiday chalets with the promise of generous financial returns. But it was nothing more than a ruse and Simon Moir’s actions have caused substantial losses to investors, many of whom have lost their life savings.

Thanks to Deloitte’s assistance with our investigations, Simon Moir has been banned for 14 years. This is a significant period of disqualification, just a year under the maximum term, and will ensure no more investors will be victim to his schemes.

Notes to editors

Simon Moir is from Harlow, Essex, and his date of birth is December 1961.

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WALSHAM CHALET PARK LIMITED (Company number 00871417)

Disqualification undertakings are the administrative equivalent of a disqualification order but do not involve court proceedings.

Persons subject to a disqualification order are bound by a range of restrictions.

Further information about the work of the Insolvency Service, and how to complain about financial misconduct.

You can also follow the Insolvency Service on:


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