Meghan Markle, 39, and Prince Harry, 36, have hired former Pinterest communications chief, Christine Schirmer. The Duke and Duchess of Sussex have recently launched the website for their charitable organisation Archewell in October, setting up a “landing page” for the venture with people invited to submit their email address to receive updates about “activities and initiatives”. But royal biographer Angela Levin has questioned whether “something is obviously wrong” if the couple needs another PR person.
Speaking to talkRADIO, Ms Levin said: “They’ve now got 12 PR people.
“Obviously something is wrong if 12 PR people aren’t getting it right or they’re getting them on in social media enough.
“But these are the people who want a quiet normal life.
“I think they’ve realised they got it wrong because they’re going down with all the ‘do you like Harry and Meghan?’
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“I think it’s because they lack common sense.
“They lose it because they don’t think broadly.”
She added: “If you haven’t got common sense you’re not going to do the right things in the right way.”
Ms Levin also suggested the Netflix deal Harry and Meghan have signed shows they are “desperate”.
She said: “Meghan is desperate to earn lots of money and Netflix offered them something.”
The Sussexes have also set up a production company to make the programmes and it is likely they will appear in front of the cameras at some point.
The spokeswoman said Ms Schirmer also previously worked as corporate communications manager at Apple, while Ms Holness led communications at the New York City Department of Education.
The couple also has a lucrative Netflix deal, rumoured to be worth more than £150million, will see them produce a range of programmes and films for the streaming site.
But Ms Levin has warned that the streaming service will “wants its pint of blood”.
She told ITV’s Good Morning Britain: “I think they’re being naive as they have been about lots of things in that they don’t realise that a big company like Netflix is going to want its pint of blood.
“They’re going to delve in and get a lot of information that will absolutely decry the Royal Family.”