The new website features just two main aspects: an explanation as to the etymology of the name, and a mailing list sign up. The etymology is very important to the Duke and Duchess of Sussex, with ‘arche’ being an Ancient Greek word meaning “source of action” and a well being “a plentiful source or supply, or a place we go to dig deep”. It is the love for the word ‘arche’ that inspired the name of their son, Archie Harrison Mountbatten-Windsor.
However, Archewell may not be pronounced as many people think it is.
Most people believe it is pronounced with a ‘ch’ sound like in the name Archie, but the Greek word ‘Arche’ is actually pronounced with a ‘k’ like in archetype.
Therefore, if this is where the word is coming from, it would make more sense for it to be pronounced with that ‘k’ sound.
On the other hand, one royal expert has insisted the Sussexes’ team are also using the ‘ch’ sound like in Archie.
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Meghan and Harry have launched their new Archewell website
Meghan, Harry and their son Archie Harrison Mountbatten-Windsor
Pod Save the Queen is hosted by Ann Gripper and features Daily Mirror royal editor Russell Myers.
Ms Gripper noted how the Greek pronunciation had been pointed out to her on the podcast’s Instagram page.
The commenter wrote: “If it’s based on the Greek word Arche, as in archetype, then ‘ch’ would be pronounced like a ‘k’ as in archetype, not ‘ch’ as in Archie.”
The host said: “That’s an interesting thing, we need to find out whether it’s Arche-well, Arch-e-well, Ark-e-well…”
The Archewell website
Mr Myers said: “It’s definitely Arche-well. Well, that’s how their people are describing it.”
If it is true that Meghan and Harry are indeed using the ‘ch’ sound as in Archie, they have necessarily adapted the original word.
For this reason, Ms Gripper called them “language modernisers”.
Archewell is the organisation that has sprung up from the ashes of Sussex Royal, which they had to give up after stepping down as senior royals.
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Meghan and Harry had to stop using Sussex Royal when they stepped down as senior royals
The Queen told her grandson he was not to use the term ‘royal’ in his projects anymore.
Archewell’s tagline says it is committed to “creating compassionate communities” and the couple have said it will focus on creating “humane tech”.
This comes after a series of virtual engagements in which they discussed the negative impact of the Internet and social media on people’s wellbeing.
Harry has claimed there is a “crisis” of hate, health and misinformation online and that he and Meghan want to work towards improving the online environment.
It is likely that they have been somewhat inspired by their own experiences of being the target of hate and trolling.
In one analysis by Hope Not Hate, it was found that Meghan was the target of 5,200 nasty tweets in just a couple of months, some of which were racist and/or sexist in nature.
While most of the tweets came from just 20 accounts, the effects of social media harassment can be damaging for mental health.
Hosting a special edition of the Time100 talks last month, Meghan admitted she and Harry “don’t speak tech” but that they “know the experience of being a human being and the pain and suffering and joy that has come from this world wide web”.
The new Archewell page reveals that the organisation is based in Los Angeles, close to the couple’s new $14million Santa Barbara home.
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