Queen starts selling own-label gin after other brands of royal booze see roaring success | Royal | News (Reports)


Flavoured with botanicals of fruit and plants grown at her 20,000-acre estate in Norfolk, Sandringham Celebration Gin is priced at £50 for a 50cl bottle. Made in a distillery on Sandringham estate, it is the third brand of gin to be marketed by the Royal Family. Prince Charles has launched his own organic Highgrove gin (£34.95 for 70cl) and in July the Royal Collection Trust, the branch of the Royal Household that oversees the public opening of official residences, launched Buckingham Palace gin (£40 for 70cl).

The Queen is a gin lover and is said to enjoy it as a pre-dinner tipple mixed with Dubonnet.

Her Sandringham gin is flavoured with leaves from myrtle plants grown on the estate and sharon fruit, known as Chinese persimmon, from its walled garden.

The limited edition gin, available from the estate online and the gift shop, was produced by the WhataHoot distillery at its former premises in a barn at Flitcham on the estate.

The company was launched by the aptly named Jason Crown and wife Nicky.


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