‘Perverse’ incentive for pollsters to mislead public, warns Treasury Committee – UK

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A senior MP has warned that opinion polls could be used to exploit uncertainty for profit during election and referendum campaigns.

Nicky Morgan, chairwoman of the powerful Treasury Committee, has written to British Polling Council (BPC) president Sir John Curtice, to highlight risks posed by private polling to the integrity of financial markets.

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It follows a Bloomberg report into how private polling data sold by the likes of YouGov, Survation and ICM in the run-up to the…

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