Sam and Dan take top spots for personalised registration searches


With the festive period approaching, DVLA is currently seeing one registration sold every minute (more than 50,000 every month).

In total, nearly 370,000 personalised registrations have been purchased using DVLA’s online service so far this year.

The reasons customers display a personalised registration vary from promoting their business, to showing their allegiance to their football team.

However, the most popular searches of DVLA’s personalised registrations site continue to be for names, with Ben, Tom and Amy joining Sam and Dan in the top five search terms so far this year. The only non-names included in the top 10 were BMW and Boss.

Damian Lawson, Head of DVLA Personalised Registrations Sales said:

The quickest and easiest way to buy, or assign, a personalised registration onto a vehicle, or keep hold of your personalised registration, is to use our online services on GOV.UK.

The figures we have released in the run up to the festive season show that personalised registrations continue to prove popular with customers. Many people find them the perfect gift or accessory to their car.

With more than 50 million registrations available on the DVLA Personalised Registrations website, and prices starting at just £250, there are almost endless combinations to suit any person’s taste or budget.

Further information on personalised registrations is available on GOV.UK.

Notes to editors:

  • The DVLA Personalised Registrations website is available on GOV.UK.

  • The online service to put a registration number on a vehicle is accessible via GOV.UK.

  • The top 10 search terms on the DVLA Personalised Registrations website by number of searches so far this year are:

Sam – 33,758,
Dan – 30,986,
Ben – 23,579,
Tom – 23,251,
Amy – 19,288,
Boss – 19,103,
BMW – 19,076,
Lee – 18,525,
Ash – 18,087,
Jay – 17,155.


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